A Googley UX Manifesto

Interestingly Google has exposed what most companies would consider some internal doctrine.  In the corporate section of their site they've posted their "Ten Principles that contribute to a Googley user experience."  Say's Google, "[t]he Google User Experience team aims to create designs that are useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable. Achieving a harmonious balance of these ten principles is a constant challenge. A product that gets the balance right is "Googley" -- and will satisfy and delight people all over the world."

It's ambitiously broad for a group's vision statement (and despite being presented as goals, it really is more of a vision statement) and some of the aspects of the ten principles strike me a coming perilously close to contradictory.  Nevertheless, it is an interesting read and a nice testament to user-centric design.

Read the whole manifesto here.