Read the article here (NYTimes account required - but if you don't have one already, it is really worth the two minutes to set one up).
Friday, July 4, 2008
Crying Over Spilt Milk
Costco and Wal-Mart have adopted new milk jugs which, according to NYTimes reporter Stephanie Rosenbloom, "are cheaper to ship and better for the environment, the milk is fresher when it arrives in stores, and it costs less." Hooray, right? Well, not so much. Apparently the new jugs are a spectacular failure when it comes to user experience. Awkward to grip and difficult to pour without spilling, the jugs represent a conflict between efficiency and usability.
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